TheoryDept™

No More Sales Bottlenecks

Helping hardware founders move from simply existing to clearly positioned by building worlds, not talking specs.

Helping hardware founders move from simply existing to clearly positioned by building worlds, not talking specs.

Helping hardware founders move from simply existing to clearly positioned by building worlds, not talking specs.

Helping hardware founders move from simply existing to clearly positioned by building worlds, not talking specs.

Create a world that attracts, converts and retains your dream buyers by making your product clear, trustable, and easy to buy.

Create a world that attracts, converts and retains your dream buyers by making your product clear, trustable, and easy to buy.

Create a world that attracts, converts and retains your dream buyers by making your product clear, trustable, and easy to buy.

Create a world that attracts, converts and retains your dream buyers by making your product clear, trustable, and easy to buy.

Built on 10 years of experience with teams that have driven $125M+ in sales and marketing outcomes, raised $10.4M in funding, been acquired for $30-50M, and featured on Shark Tank Australia.

Built on 10 years of experience with teams that have driven $125M+ in sales and marketing outcomes, raised $10.4M in funding, been acquired for $30-50M, and featured on Shark Tank Australia.

Personalised

Diagnostic Workshop

Diagnostic Workshop

Diagnostic Workshop

Diagnostic Workshop

A deep analysis session that uncovers what is blocking growth and highlights the exact changes that will move your business forward. You walk away with a clear plan and immediate priorities.

Coming soon

Theory OS™

Theory OS™

Theory OS™

Theory OS™

An intelligent system that gives founders a continuous, self-guided way to apply The Commercial Engine™ in their business. It turns your strategy into a living toolkit you can use every day.

Core Offer

Commercial Engine™

Commercial Engine™

Commercial Engine™

Commercial Engine™

A structured approach that builds the visibility, clarity, and trust your product needs to convert high value buyers. It becomes the foundation that drives momentum across sales, marketing, and partnerships.

Updated:

22nd of November, 2025

Let's make your hardware innovation truly shine.

Let's make your hardware innovation truly shine.

If you're like most hardware entrepreneurs,
you're probably feeling overlooked.


Despite having an incredible product,
it feels like the world just doesn't get it.


You're not alone.


Research shows that over 70% of hardware
startups struggle to get their first sale because
their message isn't clear.


It's frustrating when you've spent days and
nights crafting something revolutionary,
only for it to sit unnoticed.


But imagine a different scene.


Your booth at the tech show is the
centre of attention.


People see your product and instantly
understand its value.


Your phone starts to buzz with notifications
of new orders and happy customers.


And you're not even trying hard to sell anymore.


Your product is finally speaking for itself.


Back at the office, you're watching
sales numbers soar.


You've become not just a tech innovator
but a sales superstar.


Your team looks up to you, inspired
by your success.


And at home, your family sees a
noticeable change in you.


This journey is about more than just gadgets.


It's about achieving freedom and dreaming bigger.


Introducing The Commercial Engine™


Ready to see how it works?


You can book a free 30-minute intro call
and see if it's the right fit for you.


Ideally you'll find so much value that you'll
be interested in learning more about the offer.


But if it's not for you, that's okay.


There's no pressure.


Just an opportunity to see what's possible for your future.


Why not take a moment to book a time?


Discover what your future could look like.

If you're like most hardware entrepreneurs,
you're probably feeling overlooked.


Despite having an incredible product,
it feels like the world just doesn't get it.


You're not alone.


Research shows that over 70% of hardware
startups struggle to get their first sale because their message isn't clear.


It's frustrating when you've spent days and
nights crafting something revolutionary,
only for it to sit unnoticed.


But imagine a different scene.


Your booth at the tech show is the
centre of attention.


People see your product and instantly
understand its value.


Your phone starts to buzz with notifications
of new orders and happy customers.


And you're not even trying hard to sell anymore.


Your product is finally speaking for itself.


Back at the office, you're watching
sales numbers soar.


You've become not just a tech innovator
but a sales superstar.


Your team looks up to you, inspired
by your success.


And at home, your family sees a
noticeable change in you.


This journey is about more than just gadgets.


It's about achieving freedom
and dreaming bigger.


Introducing The Commercial Engine™


Ready to see how it works?


You can book a free strategy chat with us.


We'll explain how everything fits together.


This 30-minute call is completely free.

If You Think Your Product Should Sell Itself, Read This!

If You Think Your Product Should Sell Itself, Read This!

If You Think Your Product Should Sell Itself, Read This!

If You Think Your Product Should Sell Itself, Read This!

You’ve built something great. Now make it easy for customers to see the value.


Access the FREE guide that shows you how to tell a clearer, sharper story that attracts the right people and helps your product sell the way it should.

You’ve built something great. Now make it easy for customers to see the value.


Access the FREE guide that shows you how to tell a clearer, sharper story that attracts the right people and helps your product sell the way it should.

You’ve built something great. Now make it easy for customers to see the value.


Access the FREE guide that shows you how to tell a clearer, sharper story that attracts the right people and helps your product sell the way it should.

You’ve built something great. Now make it easy for customers to see the value.


Access the FREE guide that shows you how to tell a clearer, sharper story that attracts the right people and helps your product sell the way it should.

It's already working for countless hardware entrepreneurs like you

It's already working for countless hardware entrepreneurs like you

© 2025 Theory Dept Pty Ltd | ACN 689 165 982. All rights reserved.

© 2025 Theory Dept Pty Ltd | ACN 689 165 982.
All rights reserved.

© 2025 Theory Dept Pty Ltd | ACN 689 165 982. All rights reserved.

© 2025 Theory Dept Pty Ltd | ACN 689 165 982. All rights reserved.